Privacy Policy

Effective Date: June 7, 2024

This Privacy Policy describes how Dressme4 ("we," "us," or "our") collects, uses, and discloses your information when you use our mobile application ("App"). By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.

Table of Contents

1. Information We Collect

1.1. Personal Information

We do not collect any personal information that can directly identify you. However, we may collect certain types of data that can be used to improve the App and enhance your user experience.

1.2. Automated AI Interactions and Usage Data

To provide our core AI chat and image modification features, we collect the following data when you use the App:

  • Chat Prompts: Text descriptions you provide to the AI chat (e.g., “office party tonight,” “casual brunch”).
  • Uploaded Images: Photos of clothing or styles you upload for color analysis or modification.
  • Usage Data: Color selections made, outfit combinations created, and features used (free vs. paid).

2. How We Use Your Information

2.1. Delivering AI Features

The primary use of your chat prompts and uploaded images is to process them via third-party AI APIs (like OpenAI) to provide you with outfit ideas, clothing matching, and color analysis in real-time.

2.2. App Improvement and Development

The anonymized data we collect is also used to:

  • Improve and enhance the functionality of the App.
  • Analyze user behavior to better understand how the App is used and how it can be improved.

3. Data Sharing and Disclosure

3.1. Third-Party Services

We do not share your personal information with third parties for marketing purposes. However, to operate the App's core AI features, your text prompts and images are securely transmitted to third-party AI service providers (detailed below in Section 4). Any links to third-party shops provided within the App are for your convenience only, and we are not responsible for their privacy practices.

3.2. Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

4. Third-Party AI Integrations

Our app relies on advanced third-party AI APIs (such as OpenAI and image modification services) to analyze text and modify your uploaded images. By using these features, you consent to this processing:

  • Text Processing: Your chat messages within the App are sent to APIs (like OpenAI) to interpret your outfit requests and provide matching suggestions.
  • Image Processing: Images you upload to the App are temporarily transmitted to third-party image processing APIs to achieve styling modifications and color analysis.

5. Data Security

We take the security of your data seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction during transmission and storage.

6. Data Retention

We retain your chat prompts and uploaded images within your "Digital Closet" to provide you with consistent app functionality and historical outfits. Data transmitted to third-party APIs like OpenAI is strictly used for the execution of the requested tasks and is subject to the retention policies of those respective third-party providers. We retain anonymized usage data for as long as necessary to fulfill the purposes outlined in this Policy.

7. Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect any information from children under 13. If we become aware that a child under 13 has provided us with information, we will take steps to delete such information.

Our App may contain links to websites or services that are not owned or operated by us. This Privacy Policy does not apply to those third-party websites. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. GDPR Compliance (For European Users)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR).

9.1. Legal Basis for Processing

We process your information based on your consent or our legitimate interest in providing and improving the App. Since we primarily collect anonymized usage data and process specific AI inputs solely for your immediate requested outputs, we ensure that your privacy is respected at all times.

9.2. Your Rights under GDPR

Under certain circumstances, you have the following data protection rights:

  • The right to access, update, or delete: You can request access to or deletion of your information.
  • The right of rectification: You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object: You have the right to object to our processing of your information.
  • The right of restriction: You have the right to request that we restrict the processing of your information.
  • The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent: You also have the right to withdraw your consent at any time where we relied on your consent to process your information.

9.3. Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. By using the App, you consent to this transfer.

9.4. Lodge a Complaint

You have the right to complain to a Data Protection Authority about our collection and use of your information. For more information, please contact your local data protection authority in the EEA.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Your continued use of the App after the changes take effect constitutes your acceptance of the new Privacy Policy.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: help@dressme4.com

By using the App, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.